As the national agency for tourism and events, VisitScotland works to benefit Scotland by driving growth in value of the visitor economy.  EventScotland, part of VisitScotland is working to enhance Scotland’s international reputation as a world-leading events destination.

Events and festivals play a vital role in helping drive Scotland’s visitor economy, as well as delivering significant social and cultural benefits.  In partnership, we attract and secure high-profile sporting and cultural events for the country, as well as helping develop home-grown events as part of our diverse portfolio. Scotland also stands at the forefront of innovation, technology, and sustainable development, making it a dynamic and knowledgeable destination for business events.

Scotland’s continued success is driven by its strong National Events Strategy - Scotland the Perfect Stage 2024-2035 which provides a strategic focus for all those involved in planning, securing, supporting, and delivering events of all sizes in Scotland.  Our work aligns with Scotland’s National Events Strategy and VisitScotland’s strategic priorities, in particular place and destination development. We help develop and promote inclusive and responsible event and visitor experiences that deliver regional and seasonal spread and that support local economies.

We also support the delivery of major events and over the decades, with partners, we have helped bring some of the world’s largest events to the country. Highlights include The 2014 Ryder Cup, XX Commonwealth Games, 2014 MTV Europe Music Awards, 2018 European Championships, The 2019 Solheim Cup, COP 26, UEFA EURO 2020, 2023 UCI Cycling World Championships, The 152nd Open and 2024 World Athletics Indoor Championships. It’s capital city Edinburgh, is also renowned as the world’s leading festival city.

Looking ahead, Scotland is getting set to host Glasgow 2026 Commonwealth Games, 2027 Tour de France Grand Départ, The 155^th Open in St Andrews in 2027 and UEFA EURO 2028.

VisitScotland, Waverley Court, 4 East Market Street, Edinburgh EH8 8BG
Email: info@eventscotland.org 
Telephone: +44 (0) 131 472 2313

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Company Website: 
Industry and Events - Directorates | VisitScotland.org

For advice and support to help you improve and grow your tourism or events business please go to our Business Support Hub VisitScotland Business Support Hub | VisitScotland Business Support

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