Host City: The greatest meeting of cities and sports, business and cultural events

Interview: With Kay Morrison, Chief Executive of Glasgow Life

Host City: Thank you for hosting us again in Glasgow. What are your expectations for this year’s Host City, and the outcome of this 12th iteration of the conference?

Kay Morrison: We’re delighted to be welcoming Host City back to Glasgow. Bringing together influential events industry professionals and destination partners, the conference provides a hugely important platform for collaboration – enabling decision-makers to come together and strengthen the connections that help us join forces to turn ideas into action so we can realise our shared ambitions for the future success of world-class events.

This year’s theme, Getting on with the Business of Events, captures the mood across the industry – one of determination to address challenges, grasp opportunities, and work in close partnership to develop innovative, practical solutions for hosting and delivering exceptional sports, cultural and business events. The dynamic programme and outstanding line-up of international speakers that Host City 2025 has in store for us will, I’m sure, generate lots of debate on current issues facing the events industry and global destinations.

I’m looking forward to the conference enabling and encouraging delegates to share a wealth of information, insights, and ideas – and to the event really delivering positive benefits that will support us in achieving our collective goals. Glasgow really values the conference being held here – as it offers a valuable opportunity for us to showcase how our city continues to evolve as a world-class events destination with a clear focus on collaboration, innovation, and long-term impact.

Events shine a global spotlight on our city. They not only highlight Glasgow’s expertise as a capable, welcoming host, but also its rich wealth of assets as a visitor destination that boosts tourism and contributes significantly to our local and national economy. So, we are very appreciative that this important events conference is being staged here once again.

 

HC: What would you say are key to Glasgow’s success as a host city for major events?

KM: Glasgow is a world-leading, innovative events destination of great vibrancy and diversity. Over the past couple of decades, the city has really focussed on building an enviable annual portfolio of major events and festivals – complemented by many exceptional, one-off events. The international reputation we’ve been able to build as a bold, capable and trusted host city really is down to our commitment to excellence, and to constantly evolving to reflect and respond to change.

We’ve deliberately invested in building capability – developing strong relationships across government agencies, sports and cultural bodies, and with industry partners at home and overseas, so that we can jointly fulfil our ambitions for delivering exceptional events that deliver real economic and social impact. That joined-up approach has allowed us to keep delivering major international events with confidence and creativity. We’ve built a track record that speaks for itself — from COP26 and the 2014 Commonwealth Games to the 2023 UCI Cycling World Championships, and 2024 World Athletics Indoor Championships. All of these events demonstrate not only what Glasgow can host, but how we host — with collaboration at the core and community at the heart.

We take pride in delivering events that are more than one-off occasions – they’re catalysts for participation, growth and legacy. And of course, our city’s personality remains a key strength. Glasgow is renowned for its warm welcome and can-do attitude – which is central to our city’s ‘People Make Glasgow’ brand that continues to resonate globally. That’s at the heart of what ‘getting on with the business of events’ means to us: working together to deliver meaningful outcomes that last long after events’ closing ceremonies.

 

HC: How important is sustainability to Glasgow in terms of ‘getting on with the business of events’?

KM: The global events industry is no longer just about staging great moments – it’s about creating them responsibly. As climate crisis awareness continues to grow globally, the green credentials of host cities are being scrutinised more closely – and rightly so. Sustainability is an increasingly important factor influencing the destination choices of events’ organisers and attendees alike. Cities worldwide are recognising the importance of embedding sustainable practices into every aspect of their destination’s total visitor experience – including events they stage. And as a result, they are having to ramp up their environmental efforts.

Glasgow’s commitment to embedding the principles of sustainability into the planning and delivery of events hosted in the city is reflected in our very positive rating in the Global Destination Sustainability Index – the world’s most trusted environmental performance improvement programme. We are proud to be the only Scottish city, and one of only two UK destinations, to be recognised for our ongoing commitment and actions. So, sustainability is definitely not viewed as just an ‘add-on’ for Glasgow; we see it as a priority and it’s very much central to how we operate.

The 2024 World Athletics Indoor Championships provide a prime example of our work to ensure sustainability is an integral factor in the success of city events – both during and after their delivery. The Championships became the first-ever event to achieve World Athletics’ Athletics for a Better World Platinum Standard for sustainable delivery. That achievement resulted from a dedicated approach and strong collaboration between city partners – and it’s an industry benchmark we’re carrying forward into future events.

 

HC: How does Glasgow ensure its communities are involved in the ‘business of events’?

KM: Our city’s Events Strategy places community engagement and local participation at its core. We want events here to have relevance to people across the city, and to encourage and enable them to become actively involved – by attending, participating in activation projects or helping support them as part of our volunteer community – so they can enjoy genuine benefits, economically, socially and culturally. We developed our Events Strategy in consultation with local people to ensure it reflects our diverse communities, broadens engagement, and meets their needs and expectations to generate positive long- term impacts.

Our aim is to keep developing and extending our events portfolio, so it encompasses a broad range of events of various genres and scale, and really resonates with the people of Glasgow – creating opportunities that not only boost their involvement but also really benefit them. Over the past few years, we’ve concentrated on ensuring events in the city build a lasting legacy. We’ve particularly focused on initiatives that encourage social inclusion locally, and support physical and mental well-being.

One event that really provides an example of how legacy planning and community engagement turn global moments into local gains was the UCI Cycling World Championships. We capitalised on that as a catalyst for promoting active lifestyles. And through various developments – such as our Go Cycle Glasgow Fund which supported community projects, particularly targeting under-represented groups – we were able to encourage and help many hundreds of local people, regardless of their ability or background, to take up cycling for life.

Our work to ensure community involvement in events, either by attending or supporting them as volunteers, is underpinned by close relationships and joint-working with local industry partners. ‘Getting on with the Business of Events’ means aligning city-wide effort so every event contributes to Glasgow’s shared success. So, our events are not just designed for our city, but have the interests of our communities at their heart. We want every event in Glasgow to connect meaningfully with local people – creating pride, participation, and positive impact. We’re very conscious of the fact thatcreating long-term value for our local communities is beneficial to the city as a whole, enhancing Glasgow’s reputation as a destination and its visitor experience– which in turn increases the economic impact of tourism and events.

 

HC: What role will the 2026 Commonwealth Games play in Glasgow’s story — and in the future of the event itself? 

KM: The 2014 Commonwealth Games in Glasgow set a benchmark for excellence. It was such a success that the Chief Executive of the Commonwealth Games Federation hailed it as ‘the standout Games in the history of the movement’ due to its quality, organisation and atmosphere. So, we’re incredibly proud to welcome the Games back in 2026. This time, we’re focused on delivering amore streamlined, sustainable model — one that reflects the realities of our time and demonstrates how major events can adapt responsibly.

Twelve years to the day that the 2014 Glasgow Games kicked off, the new- format event will start on 23 July and run to 2 August. Featuring 10 sports, it will welcome around 3,000 athletes from up to 74 Commonwealth nations and territories to compete at four of our city venues. Glasgow’s proven ability to deliver world-class events efficiently is exactly why the Commonwealth Games Federation approached us to re-imagine the event. It will not only again showcase Glasgow’s expertise, energy, and warmth as a host. It’s also an opportunity to help shape the future of major events – creating a model that other cities and nations can learn from.

 

HC: This year, how has Glasgow been ‘Getting on with the Business of Events’- and what’s ahead?

KM: We’re committed to continue building on Glasgow’s robust track record for delivering world-class events – and we’re very much looking forward to what’s in the pipeline! This year – during Glasgow’s 850th anniversary celebrations – the city has hosted some major one-off highlights such as the Michelin Guide Awards at our much loved Kelvingrove Art Gallery and Museum. That was a first for Scotland that really signalled the city’s growing international profile as a fabulous food and hospitality destination.

Our calendar of annual events has continued to attract global audiences this year, with successes ranging from our world-famous Celtic Connections – the world’s largest winter music festival – to events as diverse as the Glasgow Film Festival and the ever-popular, prestigious World Pipe Band Championships. Equally important has been our business events sector. Voted the best in the UK for 19 consecutive years, our Convention Bureau has achieved a record-breaking performance this year that demonstrates Glasgow remains one of the most trusted, dynamic destinations for conferences and conventions worldwide.

Working hand-in-hand with our city’s universities and research community to attract prestigious international events, Glasgow Convention Bureau is recognised as an industry powerhouse. With 80 conferences already confirmed for next year – with around 82,000 delegates expected to attend and just under £150million in economic benefit to the city forecast as a result – 2026 is set to be another strong year. In addition to that, as I’ve highlighted, we have a host of reasons to look forward to 2026, with the Commonwealth Games set to shine the global spotlight on the city once again, and some wonderful cultural highlights ahead too, including a unique Barbie design exhibition that’s set to be a show-stopper attraction for visitors from near and far.

Looking further ahead, we’ve lots in the pipeline too, with the UEFA European Football Championships coming to the city in 2028 and much more. So, our focus for the future is to keep delivering. To keep collaborating with partners so we build an international events eco-system that enables us to achieve our collective goals. And to keep ‘getting on with the business of events’, ensuring Glasgow remains at the forefront of innovation, inclusion, and sustainable growth in our global industry.

The Sports Consultancy: Demonstrating the true value of sport

Currently, it struggles to do this on the scale or in the detail achieved in the other sectors with which it competes for scarce capital and resources. TSC Impact has been established to help sport meet that challenge. In bringing together TSC’s wide-ranging sports market expertise and Dr Daniel Fujiwara’s globally renowned authority in social value, wellbeing economics and policy evaluation, we are committed to redefining how the industry measures socio-economic impact.

 

Social value and why it matters now

Social value is a quantification of the impact on society of any action, programme, investment, organisation or event. The measure looks beyond purely economic effects to capture a wider, often less tangible, range of positive and negative societal impacts that provide a rounded assessment of overall impact on people and their communities.

Providing social value – and being able to demonstrate it – is now essential for every organisation in sport as policy priorities and economic imperatives have placed an increasing emphasis on public benefit as a determinant of investment decisions. As public and private funders, federations and governing bodies have come to recognise the power of sport to do far more than attract fans and promote participation, it is properties and events that can demonstrate this social value they choose to support.

 

TSC Impact: A new benchmark for evaluation standards

Without the rigour of the social value assessment tools available in sectors where impacts are easier to quantify – in health, education or housing, for example – sport’s contribution to society will remain undervalued and under-resourced as investors and policymakers will be limited in their ability to make evidence-based decisions on where best to assign their resource. The challenge now, therefore, is to develop the robust, standardised and internationally recognised framework for measuring social value that will enable sport to compete with other policy levers for continued investment and support.

The Sports Consultancy (TSC) is committed to doing just this; partnering with Dr Daniel Fujiwara, a globally recognised authority in social value, wellbeing economics and policy evaluation, to establish a new international benchmark for measuring the social value of sport and the social return on investment it generates. Our shared mission is to close the social value analysis gap to other policy sectors by embedding a new, robust, standardised and internationally aligned social value measurement across sport, from its professional elite to its amateur grassroots and spanning major events, sponsorship and commercial partnerships, community programmes, and infrastructure projects.

Development of the new standard will be informed by this mix of sports industry expertise, leading-edge analytics and proven policy evaluation models, and guided by an industry taskforce made up of stakeholders with an interest in the field. Dr Fujiwara has authored or contributed to 15 global guidance manuals, including the OECD’s Social Value Framework and HM Treasury’s Green Book, and has led more than 120 policy evaluations for governments and international organisations including the United Nations and International Monetary Fund.

TSC is an award-winning advisory in sport and major events with a 20-year record of helping clients maximise and measure economic impact and social outcomes. Its dedicated research and intelligence unit SEER (Sports & Entertainment Evaluation and Research), which provides data, insight and analysis to support the decision-making of commercial, public and third sector organisations, will bring this experience to the project that will shape and test the new methodologies as they evolve.

The final framework will align with global best practice in social value measurement, including that of the OECD’s Cost-Benefit Analysis Guidance (2018) and the European Union Guidelines (2022). In so doing, it will give governments, investors and governing bodies the credible evidence they need to support the expansion of capital and revenue funding for sport; enable athletes, clubs, brands and sponsors to maximise the social impact of their work; and strengthen the case for the long-term prioritisation of sport as a powerful tool for building the healthy, resilient, inclusive societies of the future.

 

Next steps

TSC Impact has published its Social Value Positional Paper in November 2025, which outlines the importance of social value, best practice within social value measurement and the future potential for sport. TSC will also publish the new framework’s technical components in Volume 2 of this report during 2026. These will be informed by early engagement with industry leaders to better understand their priorities and the challenges they face in measuring socioeconomic impact and tested throughout their development with the input of a Sports Social Value Taskforce (SSVT).

Representatives of public sector bodies, international federations, rights holders, brands and investors are all invited to express an interest in joining the SSVT, which will build a new network of industry players with shared interest and experience in creating and measuring social value in sport. TSC and SEER will be seeking expert representation to join the SSVT, from the sports sector and beyond, and welcome contributions from all organisations and individuals as we work together to capture and communicate the true and full social value of sport.

The question sport must ask is not what society can do for it, but how it will show what it can do for society. For potential investors in sport, social value matters more than ever. For sport itself, quantifying that contribution to societal wellbeing and growth has never been more important in improving lives.

Score Unforgettable Events on Florida's Sports Coast!

Elite Venues for Every Game

Florida’s Sports Coast boasts some of the finest sports facilities in the region, making it the ideal location for athletes, event organizers, and sports enthusiasts alike. The Wiregrass Ranch Sports Campus of Pasco County in Wesley Chapel stands out as one of the largest and most versatile venues in the area. This cutting-edge sports complex features a 98,000 square-foot indoor facility, plus seven outdoor fields designed to host a range of sports such as soccer, football, rugby, lacrosse, etc. The venue regularly attracts regional and national events, drawing athletes and spectators from all over.

For tennis enthusiasts, Mouratoglou Academy Zephyrhills provides a premier setting for training and competition. This modern facility boasts 15 high-performance tennis courts, featuring both hard and clay surfaces that cater to professional tournaments and training camps. The facility also features five modern padel courts, and 8 inclusive pickleball courts. Known for its pristine surfaces and excellent amenities, the center is a local favorite and hosts numerous community tennis programs and outreach initiatives. Whether you’re competing in a national tournament or enjoying a recreational clinic, this venue offers an ideal environment for all levels of play.

For fans of ice sports, AdventHealth Center Ice in Wesley Chapel is one of Florida’s largest ice sports complexes. Featuring three NHL-standard rinks, one Olympic-standard rink, one junior ice rink, and a 2,000 sq. ft. fitness center, it serves as a hub for competitive ice sports in the region. The venue also regularly hosts regional and national competitions, providing state-of-the-art facilities for training camps and tournaments. It also offers public skating sessions and youth hockey leagues, making it a great destination for family fun and competitive training alike.

 

Leisure and Adventure: More Than Just Sports

While Florida’s Sports Coast is best known for its sports venues, it’s equally renowned for its outdoor adventure offerings. The region’s natural beauty, combined with its mild climate, makes it the perfect place for nature enthusiasts to explore. Here are just a few of its various leisure offerings.

Werner Boyce Salt Springs State Park in Port Richey offers a serene escape into Florida’s wilderness. Visitors can enjoy kayaking and canoeing along these scenic waterways, surrounded by lush greenery and abundant wildlife. This park provides the ideal setting for a peaceful day of nature exploration with plenty of opportunities to spot native species and enjoy the beauty of Florida’s natural landscape.

For those seeking a unique wildlife experience, Giraffe Ranch in Dade City offers an unforgettable safari-style adventure. This 47-acre ranch provides visitors the opportunity to get up close and personal with exotic animals from around the world, including giraffes, zebras, and ostriches. Guests can enjoy guided tours through its lush, scenic grounds, where they can feed and interact with the animals in a natural, open-air environment. Giraffe Ranch is perfect for wildlife enthusiasts looking for a hands-on experience in a serene, rural setting. With its educational tours and breathtaking views, it’s a mustsee destination for anyone visiting Florida’s Sports Coast.

Adrenaline seekers can head to The Lift Adventure Park at SunWest Park in Hudson, known for its innovative cable wakeboarding system. This one-of-a-kind park pulls riders across a lake, offering an exhilarating experience for wakeboarders of all skill levels. It also features an inflatable obstacle course with a slide, sandy beaches, and picnic areas, making it a fantastic spot to relax after a thrilling session on the water.

 

A Shopper’s Paradise

After a day of sports or outdoor adventure, Florida’s Sports Coast offers plenty of opportunities for leisure and relaxation. Tampa Premium Outlets in Wesley Chapel is the perfect destination for retail enthusiasts. With over 110 stores offering top brands at discounted prices, it’s a shopper’s paradise. Whether you’re looking for the latest fashion, electronics, or accessories, you’ll find a wide range of luxury and everyday brands to suit your style and budget.

 

Florida’s Sports Coast: Your All-Access Pass to Play & Explore

Florida’s Sports Coast is the ultimate destination for champions — athletes, business travelers, and active adventurers alike. With top-notch sports venues, stunning outdoor environments, and a wide range of shopping and dining options, this vibrant region seamlessly combines the thrill of competition with the relaxation of leisure. Whether you’re here to compete in a tournament, attend a conference, or simply explore and unwind, Florida’s Sports Coast offers the perfect backdrop for making unforgettable memories. Life’s a Game. Let’s Play!

Ahmedabad confirmed as hosts for 2030 Commonwealth Games

The decision confirms that the world’s most populous nation will stage the landmark edition of the Games, after delegates of the 74 Commonwealth member nations and territories ratified India’s bid at today’s Commonwealth Sport General Assembly in Glasgow.

India presented a compelling vision for the 2030 Games, centred in the Gujarat city of Amdavad (Ahmedabad), which will build on foundations laid by Glasgow 2026, enabling India to celebrate the centenary in style.

Moments after Amdavad was announced as hosts of the 2030 Commonwealth Games, 20 Garba dancers and 30 Indian dhol drummers burst into the General Assembly Hall, surprising delegates with a rich cultural performance that provided a taste of the heritage and pride that Athletes and fans can expect from a Games hosted in the Indian state of Gujarat.

Garba is a dance that originated in Gujarat and the performance featured members of Glasgow’s Indian community, and those from other parts of the Commonwealth, in a show of both diversity and unity across the Movement to start the journey from the Glasgow 2026 Commonwealth Games to the Centenary edition.

The first Commonwealth Games were held in 1930 in Hamilton, Canada. Australia topped the medal table at the most recent Games, staged in Birmingham, England, in 2022, with the rest of the top five made up of England, Canada, India and New Zealand.

 

Dr Donald Rukare, President of Commonwealth Sport said: "This is the start of a new golden era for Commonwealth Sport. After a 'Games reset' we head to Glasgow 2026 in fantastic shape to welcome the 74 teams of the Commonwealth before setting our sights on Amdavad 2030 for a special Centenary edition of the Commonwealth Games.

“India brings scale, youth, ambition, rich culture, enormous sporting passion and relevance, and I'm delighted to report strong interest from a range of nations to host the 2034 Games and beyond. We start our next century for the Commonwealth Games in good health."

 

Dr, PT Usha, President of the Commonwealth Games Association of India said: “We are deeply honoured by the trust shown by Commonwealth Sport. The 2030 Games will not only celebrate a hundred years of the Commonwealth Movement but also lay the foundation for the next century. It will bring together Athletes, communities, and cultures from across the Commonwealth in a spirit of friendship and progress.”

 

The Sports Programme

 

In addition to confirming the hosts for 2030, Commonwealth Sport also confirmed that 15 – 17 sports will feature at Amdavad 2030.

The Amdavad 2030 team will work closely with Commonwealth Sport and the International Federation community to shape a dynamic and exciting sport programme with strong local resonance and global appeal.

This will follow Commonwealth Sport’s recently concluded Sport Programme Review which outlines the sports which will feature at the Commonwealth Games: Athletics and Para Athletics, Swimming and Para Swimming, Table Tennis and Para Table Tennis, Bowls and Para Bowls, Weightlifting and Para Powerlifting, Artistic Gymnastics, Netball and Boxing.

The process to finalise the remainder of the programme will start next month, and the full Centenary Games line-up will be announced next year.

The sports under consideration are: Archery, Badminton, 3x3 Basketball and 3x3 Wheelchair Basketball, Beach Volleyball, Cricket T20, Cycling, Diving, Hockey, Judo, Rhythmic Gymnastics, Rugby Sevens, Shooting, Squash, Triathlon and Para Triathlon and Wrestling.

The host can also propose up to two new or traditional sports.

 

Duncan Scott, multiple Commonwealth Champion swimmer, said: “The Commonwealth Games are a special part of my career. Taking part in a home Games is incredible, so I’m excited for Indian Athletes who’ll get to do that in 2030. And for everyone else we’ve got an opportunity to expand our horizons and experience the ambition and colour of Amdavad and India. I loved the chance to compete in the Gold Coast in Australia as part of a travelling Team Scotland.

“We look forward to handing over the Games to Amdavad in great shape after welcoming all to Glasgow next year.”

 

Jaismine Lamboria, World Champion boxer from India, said: “It truly is a proud moment to see India become the host of the Centenary Commonwealth Games. Amdavad will give Athletes and fans a very warm and vibrant welcome, and having the opportunity to compete on home soil in 2030 will be a huge motivation for me and for many others. I’m excited for the next decade for Indian sport.”

Host City 2025 Announces Final Speaker Line-Up

This year’s event brings together senior leaders from across global sport, culture, government, and major event delivery to explore the theme “Getting on with the Business of Events” – practical look at how cities and organisers are delivering impact, investment and innovation in a changing world.

 

A world-class speaker programme

The completed programme features influential figures shaping the future of major events, including:

  • Uğur Erdener, President, SportAccord; Honorary President, World Archery; Honorary Member, International Olympic Committee
  • Sheikha Asmaa Thani Al-Thani, Director of Marketing & International Cooperation Sector, Qatar Olympic Committee
  • Basim K. Ibrahim, Sport Sector Director, Ministry of Investment, Kingdom of Saudi Arabia
  • Harvey Goldsmith CBE, Promoter, Artiste Management Productions Ltd
  • Sarah Massey, Managing Director, Women’s Rugby World Cup 2025
  • Rob Stull, President, UIPM
  • Kay Morrison, Chief Executive, Glasgow Life
  • Rob Dickson, Director of Industry and Events, VisitScotland
  • Phil Batty OBE, CEO, Glasgow 2026

They are joined by senior representatives from the International Olympic Committee, Commonwealth Sport, Milano Cortina 2026, and many more.

The full final line-up is available at www.hostcity.com.

Speaking ahead of the event, Conference Director Ben Avison said: “We are greatly honoured to welcome such an amazing line up of speakers from all over the world to this must-attend conference in the great city of Glasgow, Scotland.”

Billy Garrett Director of Culture, Tourism and Events at Glasgow Life said: “We’re committed to further enhancing the global reputation that Glasgow and Scotland have built up over many years as expert, trusted and welcoming hosts of events of all types so we maximise the positive economic and social impact to our city and country.

“Partnership working is absolutely vital to achieving that, and Host City provides an important platform for collaboration by bringing together influential industry professionals and decision-makers to share information, insights and ideas. This year’s dynamic programme and inspirational line-up of speakers will, I’m sure, be invaluable in helping us shape and realise our collective vision for world-class events.”

Rob Dickson, Director of Industry and Events at VisitScotland, said: “Events are not only vital for fostering connections and innovation, but they also play a crucial role in strengthening our communities and driving economic growth. Host City 2025 is the ideal platform for delegates from sport, cultural and business events to come together and explore the issues and trends facing the industry. With an outstanding line-up of speakers, we’re set for two days of inspiring conversations and fresh ideas. I look forward to welcoming everyone to Glasgow in just under two weeks.”

Host City is delivered with the support of Global Presenting Partners and Hosts, Glasgow Life and EventScotland, part of VisitScotland.

 

Media Contact
Ben Avison (ben.avison@hostcity.com)

 

About Host City

Host City is the event and media brand that connects the owners, hosts and organisers of major events. Through its conference, exhibition, awards and online publishing platforms, Host City shares best practice within the international community of international sports, business and cultural events. Host City events are renowned for the highest level of speakers, content and networking.

About Glasgow Life

Glasgow Life is a charity working for the benefit of the people of Glasgow. We believe everyone deserves a great Glasgow life and we find innovative ways to make this happen across the city’s diverse communities.

Our programmes, experiences and events range from grassroots community activities to large-scale cultural, artistic and sporting events which present Glasgow on an international stage.

Our work is designed to promote inclusion, happiness and health, as well as support the city’s visitor economy, in order to enhance Glasgow’s mental, physical and economic wellbeing.

About EventScotland

EventScotland, part of VisitScotland – the national tourism and events organisation for Scotland, works to make the destination the perfect stage for events by securing and supporting an exciting portfolio of sporting and cultural events. 

It provides funding opportunities and access to resources and information to develop the industry. By raising Scotland’s profile as a leading events destination, we hope to attract more visitors to our shores. 

It supports the delivery of Scotland’s National Events Strategy 2024-2035 which aims to build on the events industry’s many achievements to date. 

The strategy refresh has been shaped by, Scottish Government, VisitScotland’s Industry and Events Directorate, Scotland’s Events Industry Advisory Group (EIAG), Local Authorities, COSLA, Trade Union representatives, and those who responded to the consultation process. 

Find out more about Scotland’s National Events Strategy 2024-2035. 

For further information about funding programmes and latest event news: 

16 major U.S. destinations to visit Olympic Capital of Lausanne under umbrella of Sports ETA

Lausanne is set to welcome American sports delegates (credit: Antonio Vivace)

[Source: Sports ETA] The U.S.-based Sports Events & Tourism Association (Sports ETA), will lead a historic visit of 16 major U.S. host destinations to meet with global sports federation leaders and event organizers in Lausanne, Switzerland from December 3-5, 2025.

This notable visit marks a significant milestone in the international engagement strategy of Sports ETA—the leading and only trade association representing the U.S. sports tourism industry—ahead of a series of global sports events coming to the United States, including the FIFA World Cup 26 and the LA28 Olympic and Paralympic Games. The delegation will connect with international sports federations and organizations headquartered in Lausanne, widely recognized as the Olympic Capital of the world. 

Sports ETA President & CEO John David said: “Leading the first-ever Sports ETA international delegation is a historic step for our organization and 16 of our premier U.S. host destinations. This visit to Lausanne underlines the unprecedented opportunity ahead as the U.S. prepares to host some of the biggest sporting events over the next decade. We look forward to seeing our members strengthen relations with the global sports community and create long-lasting partnerships that will define this new era of sports tourism.”

The visiting delegation includes representatives from Baltimore, Maryland; Boston, Massachusetts; Cleveland, Ohio; Columbus, Ohio; Detroit, Michigan; Las Vegas, Nevada; Miami, Florida; New Orleans, Louisiana; Phoenix, Arizona; Portland, Oregon; Raleigh-Durham, North Carolina; Salt Lake City, Utah; Washington, D.C.; and the State of Florida. These destinations are experienced hosts of major sporting events and are eager to welcome even more international competitions.

During the visit, the delegation will host an exclusive reception at the Olympic Museum on December 3, followed by one-on-one networking sessions on December 4, providing International Federation leaders direct access to U.S. destinations eager to support global sporting events.

Sports ETA Chief of International Sports & Strategy Janis Burke said: “Our delegation is looking forward to connecting with International Federations (IFs) and Olympic stakeholders in the Olympic Capital. Our member destinations are experienced sports tourism leaders, and this visit underlines their appetite to strengthen ties with the international sports community and explore future hosting opportunities. We look forward to welcoming IFs and sports organizations to our reception at the Olympic Museum on December 3, followed by one-on-one networking sessions on December 4, providing International Federation leaders direct access to premier U.S. destinations eager to host events.”

Building on the Lausanne visit, Sports ETA will expand its annual Symposium flagship event to include an international component for the first time, from April 20-23, 2026, in Las Vegas, Nevada. Symposium International 2026 will bring together international sports federations, event organizers, and U.S. host destinations to explore partnerships and advance global sports tourism collaboration.

 

International sports federation representatives and event organizers interested in attending the December 3 reception at the Olympic Museum or the December 4 networking sessions in Lausanne should email Janis Burke at janisburke@sportseta.org. For more information about Sports ETA or Symposium International 2026, visit SportsETA.org.

Islamic Solidarity Games set to light up Riyadh with spectacular sporting showcase

Riyadh set to host the Islamic Solidarity Games

Under the patronage of Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud, the Kingdom of Saudi Arabia will host the opening of the 6th Islamic Solidarity Games tomorrow, continuing until 21 November, with participation from 57 Islamic countries.

The Islamic Solidarity Games unites the Islamic Solidarity Sports Association’s (ISSA) member National Olympic Committees, providing a platform to celebrate peace and diversity.

The 6th edition marks a return to Saudi Arabia, where the inaugural Islamic Solidarity Games was held in 2005.

It will feature 3,500 of the best athletes from the 57 competing countries, participating across 23 sports until the Closing Ceremony on 21 November.

Events have already begun in Futsal, Volleyball and Boxing. The other sports on the programme are Athletics, Para Athletics, 3x3 Basketball, Camel Racing, Duathlon, Equestrian, Esports, Fencing, Handball, Judo, Ju-jitsu, Karate, Muay Thai, Para Powerlifting, Swimming, Taekwondo, Table Tennis, Weightlifting, Wrestling and Wushu.

Competition will be staged across four venue clusters, delivering a sustainable hosting model which will inspire future editions of the Islamic Solidarity Games.

Minister of Sport, President of the Saudi Olympic and Paralympic Committee and President of the Islamic Solidarity Sports Association Prince Abdulaziz bin Turki bin Faisal stated, "This royal patronage highlights the importance of joint Islamic action and the support for cooperation among the member states of the Organization of Islamic Cooperation. Sport serves as a vital bridge for fostering peace, unity, and understanding."

"We are excited to host over 3,000 athletes competing in more than 22 different sports and are committed to delivering an exceptional event that showcases the Kingdom's organizational capabilities," he added.

The Islamic Solidarity Games are a major event in the Islamic world, fostering fair competition, promoting values of peace and brotherhood, and reinforcing Saudi Arabia's commitment to unity among Islamic nations.

Munich receives public boost for Olympic Games ambition

Residents of Munich have backed the city's bid to host the Olympic Games by two thirds, giving the green light to bring the Summer Games to Bavaria in 2036, 2040 or 2044.

A referendum found 66.4 percent of voters supported the measure, which means the city remains in the fight to become the chosen host city of the German Olympic Sports Confederation (DOSB), who look set to bid for the 2036 event. Capital city Berlin is also in contention, alongside Hamburg and the Rhine-Ruhr region - which hosted the 2025 FISU Summer World University Games.

Hamburg and Rhine-Ruhr are expected to follow Munich in hosting local referendums, while Berlin has no plans to do so. Berlin's bid also survived a potential collapse when the city's Sports Minister, Iris Spranger, kept her position following a no-confidence vote in the House of Representatives. This was motioned by the Green Party and The Left, two of the major political parties on the centre-left and left respectively. Spranger, representing the centre-left Social Democratic Party, remains in place after being supported by her party and their coalition partners, the conservative Christian Democratic Union. This vote took place after concerns over correct procedures related to transparency over public funds.

Hamburg had aimed to bid for the 2024 Summer Olympics, which went to Paris, but a referendum found 51.6 percent of the population rejected the proposal.

Munich's referendum was the highest of its kind compared to other sporting questions. 42 percent of the eligible electorate participated, a higher turnout than the previous turnout record of 37.5 percent for the referendum held in 2001 to approve the construction of the Allianz Arena, the future home of football club Bayern Munich.

Munich Mayor, Dieter Reiter, expressed his delight following the result stating: "This result is far more than a yes to the Olympics. It is a yes to bold, sustainable, and inclusive urban development."

In 2013, the city's residents rejected a proposed bid for the 2022 Winter Olympic Games - which would have made it the first city to host the Summer and Winter editions. This was instead won by Beijing, who became the first city to host both.

2036 would be a notable landmark for a German bid - coming 100 years after the Berlin 1936 Olympic Games, which is considered to be a shameful mark in sporting history, hosted under the regime of Nazi Germany. For the Bavarian city, it will also be an opportunity to revisit their past and have a second chance. The Munich 1972 Games are remembered for the kidnapping and murder of 11 Israeli Olympic team members and one police officer by the militant organisation Black September. The decision for the Games to continue afterwards remains controversial today.

While Germany is expected to bid for the 2036 Olympic Games, an official bid will not be launched until the DOSB confirm its candidate city in late 2026. Ahmedabad, India, is the latest city to bid for the event, joining Qatar's capital city Doha, Turkish city Istanbul and Santiago, the capital city of Chile.

The five factors behind successful mega-event bids

WePlan supported the Milano Cortina 2026 Bid Committee throughout the candidacy process, successfully establishing Italy at the host nation

[Source: WePlan] As the world prepares to mark 100 days to the Milano Cortina 2026 Winter Olympic Games, a new study highlights the recurring factors that determine the outcome of major-event candidatures.

Based on lessons from Expo 2030 Riyadh and Milano Cortina 2026, the analysis points to five decisive elements in winning bids: governance clarity, narrative coherence, stakeholder unity, operational viability, and alignment with long-term development plans.

The findings are set out in the first edition of the WePlan Knowledge Paper series, a collection of publications that will explore different phases in the lifecycle of mega-events.

A key feature of this first paper is the USP Positioning Framework, a methodology designed to help bidders identify and validate their true differentiators. The framework addresses a common weakness in candidatures: the tendency to present local strengths as unique without testing them against the priorities of rights-holders or the positioning of competitors.

“Candidatures are no longer judged only on ambition or technical capacity. They are evaluated on credibility, sustainability, and alignment with wider strategies,” said Roberto Daneo, co-founder of WePlan. “With this Knowledge Paper we want to contribute to a more disciplined, transparent, and legacy-oriented approach to winning bids.”

Giorgio Re, co-founder of WePlan, added: “Expo 2030 Riyadh and Milano Cortina 2026 provide valuable examples of how vision and delivery capacity can come together. Our Knowledge Paper series is designed to make these lessons available to future bidders and stakeholders.”

 

About the Knowledge Paper series

The WePlan Knowledge Paper series will cover the full lifecycle of mega-events in four publications:

  1. Winning Mega-Event Candidatures (October 2025)
  2. Transition and Early Stage Planning (January 2026)
  3. Operational Readiness (April 2026)
  4. Event-time and Dissolution (July 2026)

Each edition will draw on WePlan’s experience across multiple international projects and propose structured tools to support cities, regions, and organisers in managing the complexity of world-scale events.

The first Knowledge Paper is available for free download on https://www.we-plan.eu/knowledge-papers.

Ahmedabad one step closer to becoming host of 2030 Commonwealth Games

Just last month, India and Nigeria submitted formal proposals to host the centenary edition of the Games, and six weeks later, it looks set to go in the direction of the most-populous country in the world.

Confirming Ahmedabad, also known as Amdavad, as the 2030 host city now relies on a vote, set to take place at the Commonwealth Sport General Assembly in Glasgow on November 26 2025.

The Scottish city will host the 2026 Commonwealth Games as a late replacement for the Australian state of Victoria, who withdrew as host in 2023. In December, it will host the twelfth edition of Host City.

The recommendation to award the Games to India comes after a “detailed process” from the Commonwealth Sport Evaluation Committee, which assessed candidate cities’ capabilities in areas such as technical delivery, athlete experience, infrastructure, governance and “alignment with Commonwealth Sport values” based on the “Games Reset” principles outlined by the organisation.

Commonwealth Sport added that both Ahmedabad and the Nigerian capital Abuja submitted “compelling proposals” in their bids. Despite missing out, there is a glimmer of hope for Nigeria. The Commonwealth Sport Executive Board agreed to develop a strategy that would support the country’s ambition to host a future Commonwealth Games, including in 2034.

 

Dr. Donald Rukare, Interim President of Commonwealth Sport, said: “We are grateful to both India and Nigeria for the vision and commitment they have shown in developing proposals to host the 2030 Commonwealth Games. Both proposals were inspiring, reflecting the scale of opportunity within our Commonwealth family.

“The Executive Board has carefully considered the Evaluation Committee’s findings and is recommending Amdavad to our membership. This is a significant milestone for the Movement as we look to our Centenary Games, and we now look ahead to the General Assembly in Glasgow where our members will make the final decision.

“The Board were impressed with the vision and ambition of Nigeria’s proposal and were united in our commitment to continue working with their team to explore future hosting opportunities. This decision reflects our determination to take the Commonwealth Games to the African continent.”

 

Dr. P T Usha, President of the Indian Olympic Association, said: “It would be an extraordinary honour for India to host the Centenary Commonwealth Games in Amdavad. The Games would not only showcase India’s world-class sporting and event capabilities, but also play a meaningful role in our national journey towards Viksit Bharat 2047.

“We see the 2030 Games as a powerful opportunity to inspire our youth, strengthen international partnerships and contribute to a shared future across the Commonwealth.”

 

Viksit Bharat 2047 is a vision project from the Indian Government to make the country a developed nation by the centenary anniversary of India’s independence. India previously hosted the Commonwealth Games in 2010 in Delhi. The awarding of the 2030 Commonwealth Games fares well for India’s ambitions to host a future edition of the Olympic Games.

An African nation has never hosted the Commonwealth Games. South Africa has twice been awarded, but would not go on to host. Johannesburg was the original host city for the 1934 edition, but this was moved to London due to concerns over the treatment of non-white athletes. Durban has awarded the 2022 event, but was stripped due to financial constraints. Birmingham was instead awarded hosting rights.

Harare, Zimbabwe, then known as Salisbury as part of the colonial federation of Rhodesia and Nyasaland, submitted a bid for the 1966 Games, while Nigeria has been unsuccessful on three attempts – Lagos in 1982 and Abuja in both 2014 and 2030.

The multi-sport event first took place in 1930 in Hamilton, Canada, and was formerly known as the British Empire Games, the British Empire and Commonwealth Games and British Commonwealth Games until adopting its current name for the 1978 edition in Edmonton.

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